It became an international bestselling business book and was recently updated in 2015. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w. The blue ocean strategy can be extremely rewarding, but can also be the most work intensive.
Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. Is it possible to apply blue ocean strategy for tourism. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition.
Blue ocean strategy chapter 14 the four action framework chapter two. After reading you will understand the basics of this powerful strategy tool what is the blue ocean strategy. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w.
Chan kim and renee mauborgne, the writers of the 2005 book blue ocean strategy. You cannot copy in full or in part any of our full text content and our original ed images without our prior consent. How to create uncontested market space and make competition irrelevant. All in all, blue ocean strategy is a book worth reading. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. How to create uncontested market space and make the competition irrelevant, a book by professors w. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. In part three, the authors discuss their idea about strategy execution that is derived by trust and commitment among all involved people to execute the agreedon strategy. The blue ocean strategy bos is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle but that. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book succeeds in showing how businesses, can outdo their competitors. You may or may not agree with the central philosophy, but you will be inspired. Chan kim, 9781633692879, available at book depository with free delivery worldwide.
Blue ocean strategy is the most successful book on business masterplanning. This article explains the blue ocean strategy, developed by w. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. Chan kim, the mastermind behind the blockbuster book, blue ocean strategy.
Chan kim, 9781633692749, available at book depository with. Blue ocean strategy formulation the four principles of. There are two types of oceans in this world, according to authors w. The book was named a bestseller by the wall street journal, businessweek, and. Chan kim and renee mauborgnes blue ocean strategy by andreas mebert, 9781912128426, available at book depository with free delivery worldwide. Blue ocean strategy is a theory explained in a 2005 book by w. The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. To join the free indie business book club, click here. In this article you will learn how to make your competition irrelevant and have sales and profit.
Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. Their book teaches readers how to create uncontested markets for. Those who want to create a blue ocean strategy for their company must focus on value innovation that makes the competition irrelevant by the simultaneous pursuit of differentiation and low cost, thus creating a leap in value for the customers and an uncontested market space for the company. The premise of the book is that companies can succeed by creating.
An introduction to blue ocean strategy mba knowledge base. Everyday low prices and free delivery on eligible orders. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand. Although there is an inevitability to having to compete in crowded markets, there are too many advantages to avoiding this situation to ignore the possibility of looking for blue space. Chan kim born 1952 is a koreanborn business theorist, professors of strategy and management at insead, and codirector of the insead blue ocean strategy institute in fontainebleau, france.
Summary of the first four chapters of the international bestseller blue ocean strategy. We love to know how blue ocean strategy, blue ocean shift, and blue ocean leadership is applied around the world by other people and we monitor for blue ocean mentions so we will know if you do not abide by our rules. Theyve progressed every year since to 15th in 2005. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents.
Includes the article that first introduced the idea of a blue ocean strategy leading to an international bestselling book. Successes and failures of amazons growth strategies. Furthermore the blue ocean strategy was awarded with. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. How to create uncontested market space and make the competition irrelevant book online at best prices in india on. In 2006, nintendo released the wii, which used unique motion controls. Chan kim and renee mauborgne blue ocean strategy reader by w. This blog article is a overview of some of the key points of the book by w. Buy blue ocean strategy, expanded edition revised ed. Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to bring the blue. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy.
The strategy canvas provides a highly visual tool to help look at future options. Blue ocean strategy for small businesses fundbox blog. Blue ocean strategy is the bestselling book which launched a worldwide revolution in business strategy. Chan kim and renee maugborgne, was published in 2005 based on studies of 150 strategic business moves that took place over the course of a century. The structure can be created or recreated by the steps taken by players in the market. Blue ocean shift is the essential follow up to blue ocean strategy, the.
Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Rather than competing within the confines of the existing industry or. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Blue ocean strategy is a book published in 2005 and written by w. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. This book brings the best of those articles together all in one place. How to create uncontested market space and make the competition irrelevant unabridged by kim, w chan, mauborgne, renee isbn. Made by group d of the minor global trendwatching 2015.
How to create uncontested market space and the make competition irrelevant 2005. The fundamental premise is that most companies fight competitors headtohead in the same space, chasing the same customers with very similar products, creating a bloodyred ocean in their feeding frenzy. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Reviewing the blue ocean strategy universiteit twente. It is being published in a recordbreaking 44 languages and is a w. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. He is known as coauthor of the 2005 book blue ocean strategy. Value innovation strategy competes in an uncontested market space. Chan kim, 9781625274496, available at book depository with free delivery worldwide. Blue ocean strategy including examples and pdf download. Chan kim and renee mauborgne in the indie business book club. The seminal book blue ocean strategy has sold over 3.
The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. Blue ocean strategy can be found on amazon blue ocean strategy. The blue ocean strategy works to create an untapped marketplace outside of the traditional market boundaries. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. Inside business 360,united states if you are still wondering whether to pick up a copy of blue ocean strategy, we hope this article will convince you. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. Essay on blue ocean strategy a marketing book 1053. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. For that there is nothing better than something called the blue ocean strategy.
Blue ocean strategy globalization, entrepreneurship and. Blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Chan kim and renee mauborgne in their book blue ocean strategy. Blue ocean strategy, expanded edition book depository.
Blue ocean strategy is a bad book, but it is not your usual bad book. The blue ocean strategy book defines red oceans as those which already contain a high level of competition. Further the blue ocean strategy aims to create new best practice rule by breaking the existing value cost trade off, thereby creating uncontested market space, thus making the competition irrelevant. One of the first shows was titled we reinvent the circus. Essay about blue ocean strategy 825 words bartleby. Chan, 97815996192, available at book depository with free delivery worldwide. Comparative of red ocean and blue ocean the first highlighted case from the blue ocean strategy book is the cirque du soleil. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute.