Strengths tata motors is market leader in automobile industry with high market share. Analysis of the tata motors limited company in india. It aims to examine the strengths and the weaknesses of tata motors. The company is engaged mainly in the business of automobile products consisting of all types of commercial and passenger v ehicles, including financing of the vehicles sold by the company. Jul 09, 2019 tata motors reported net loss of around 4. Tata is also engaged with the objective of the energy conservation schemes where tata is doing research to reduce the energy consumption in the. The companys segments include automotive operations and all other. The swot analysis of tata motors shows how the automobile giant has maintained its strength even in a competitive market such as automobiles. Download file to see previous pages this is evident by the increasing demand for automobiles, new technologies in the industry, emergence of news products, and ratification of novel regulations to govern the industry. Tata motors employed around 23000 employees and it is expanding with pace. Honda motors limited have identified three factors, namely liquidity position, solvency position and profitability position based on the study of period 2002 to 2010 using ratio analysis. The company is a leading global manufacturer of cars, utility vehicles, buses, trucks and defence vehicles and is working towards developing smart mobility solutions for smart cities. It has produces more than 4 million vehicles and has been selling around the world.
A usd 42 billion organization, tata motors is a leading automobile company in india. Tata motors limited is incorporated and domiciled in india. Pdf a study on capital structure and leverage of tata. In april 2005, tata motors limited merged with tata finance, and lastly in march 2008 tata paid ford motor company 2. Tata motors marketing mix 4ps tata motors marketing. Tata motors tata motors is a part of tata group and was established in 1945. Situation analysis political since tata motors works in various nations crosswise over europe, africa, asia, the middle east, and australia, it needs to give careful consideration to the political atmosphere additionally laws and. Voltas manufacturer l market leader in room air conditioners. Pestel analysis provides great detail about operating challenges tata motors limited will face in prevalent macro environment other than competitive forces. The domestic car brand is divided into three divisions. This the comprehensive pestel or pestle analysis of tata motors which explains the external factors have impact on the company.
A case study of tata motor salem state digital commons. Tata motors limited was founded in 1945 and it is the most successful automobile manufacturing company in india. Tata motors swot analysis tata motors is the market leader in indian industry with high market share. Tata motors is a leading automotive multinational manufacturing company headquartered at mumbai, india. Divya gupta summary the automobile industry, one of the core sectors, has undergone metamorphosis with the advent of new business and manufacturing practices in the light of liberalization and globalization.
Tata motors is a leader in passenger cars, coaches, trucks, buses, military vehicles and construction equipment. Through this series of analyses, i highlighted jaguar land rovers focus on its volume and margin driving models because the same was true in the. Pestel analysis of tata motors free pestel analysis. To its wing it added manyother cars to competition to tata motors. Tata motors case study by dasha kozhevnikova on prezi. Pest analyses is a widely used tool to analyze the political, economic, sociocultural, technological, environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. Tata hitachi is the joint venture between hitachi and tata motors, through which the company produces construction machinery, construction equipment and excavators.
Environmental analysis of the general industry and trends the automobile industry has studentshare our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. Tata motors case study equipped with adequate resources, man power, and financials to execute its plan on the off chance that it won the jlr acquirement. Till date 8 million tata vehicles are plying on the road. Tata motors stock analysis jlr and tata motors performance. To reduce the emission of the co2 in the environment tata steel has invested hugely with the research of the ultralow carbon steel.
Tata motors limited, formerly tata engineering and locomotive company telco, is an indian multinational automotive manufacturing company. Tata motors porters five model and pest analysis marketing essay. Current liabilities 78858 91580 i liquidity ratios current assets current liabilities current ratio quick assets current liabilities quick ratio fy 2000 fy 2014 fy 2015 ratios. These acquisitions and mergers allow tata motors to break into foreign markets and develop a much larger share of the automotive industry. The company is engaged in manufacture of motor vehicles. In this assignment i am doing the swot analysis of tata motorsstrength. The internationalization strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from india into the new market. Current liabilities 78858 91580 i liquidity ratios current assets current liabilities current ratio quick assets current liabilities quick ratio fy. In this assignment i am doing the swot analysis of tata motors. Tata motors is involved in manufacturing of vehicles in categories that include cars hatchback, sedan and utility vehicles, trucks, buses, municipal solutions, and defence and homeland security. Tata motors is currently situated in india with only 6% of the revenue coming from exports. Tata motors limited is the leading multinational automotive manufacturing company which was also a subsidiary of the tata group.
After the disappointment of the nano and a series of underwhelming subsequent new vehicle releases, tata motors seemed to lose its way. Tata motors limited is the biggest car producer in india since 1945. Wherever you are, there is a tata motors sales and service dealership close to you. Tata motors,the first company from indias engineering sector to be listed in the new york stock exchange september 2004,has also emerged as an international automobile company. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for tata motors limited if it is situated in unstable political environment. As definition of value evolves, we, at tata motors group, keep realigning our strategies. Tata nano sweeping change4 tata nano, the new model introduced by tata motors, hailed as the peoples car, is an amazingly cheap car. Tata motors began in 1945 since then it produced more than 3 million vehicles.
Technical chart analysis for tata motors stock, nse bse market. Abstractthis report is a brief swot and steepled analysis of tata motors. They also ship to other parts of the world and market themselves as manufacturers of cheapest car. It also examines the opportunities the company should explore and the threats it should address with appropriate strategies. Pestle analysis of tata motors in ppt or pdf free essays. Tata motors began manufacturing commercial vehicles in 1954 with a 15year collaboration agreement with daimler benz of. Company, including debt equity ratio, turnover ratio etc.
Analysis tata motors future models under the microscope. Tata nano is a dream comes true for an average indian. Technical and fundamental analysis of tata motors bartleby. With tata group as its parent company and ratan tata as its ceo, tata motors has sold almost 6 million vehicles nationally since their first launch in 1954 uk, 20. In the recent case of tatas acquisition of daimler chrysler, mr. We bring about technological innovation in automobile industry. This report will take a look at the marketing environment by which tata is surrounded.
Tata motors is indias largest automobiles company with approximately 70000 permanenet employees and it gain a revenue us dollar 38. Technical analysis gauges display realtime ratings for the selected timeframes. Now, thanks to the success of the tiago small car and a. Based on latest financial disclosure tata motors ltd has probability of bankruptcy of 45. Place in the marketing mix of tata motors tata motors has an extensive dealer network covering indian and international markets. Jun 08, 2012 abstractthis report is a brief swot and steepled analysis of tata motors.
Tata motors is headquartered in india and they are the market leader in india. Ratio analysis of in crs fy 2000 fy 2014 fy 2015 items 1937 67559 73967 1979 1. Tata motors swot analysis pdf full information and free links to download or obtain swot analysis of tata motors is provided here. The workers suspect that the shareholders are reaping large rewards while they, the men who. Focusing on supply of essentials to communities most affected by covid19 lockdown. Tata motors limited tata motors or the company is among the largest automobile manufacturing companies in the world by volume, and has presence across a range of passenger and commercial vehicles. Introduction established under the parent company, tata group, in 1945, tata motors limited has become indias largest automobile company. Tata chemicals on the other hand is the largest inorganic chemical complex in the country that produces the highest synthetic soda in the world and is well known for its worldclass energy efficiency standard and had worked on varied fields of environmental conservation, community development and safety. The chapter presents a brief profile of the tata motors india ltd.
The product strategy and mix in tata motors marketing strategy can be explained as follows. Fundamental analysistata motorsequity research report. Nano brochure a4 tata motors tata vehicles in myanmar. Introduction the company that we have chosen to focus on for our analysis is tata motors, indias largest automobile company. Established in 1945, the companys products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles. Fundamental analysis of tata motors essay 4166 words. In june 2008, we acquired the jaguar land rover business from ford motor company. Ns stock quote, history, news and other vital information to help you with your stock trading and investing. Tata motors case study solution and analysis of harvard.
We have been expanding our international footprint through exports since 1961. It was the first indian automobile company to list on the new york stock exchange. Tata motors is one of the stronger players in the indian market as well as globally with the acquisition of jaguar. Its role and future prospects article pdf available in procedia economics and finance 11. Project report on tata motors strategic analysis management. The companys segments include automotive operations. Indias automobile market has grown steadily over the last seven to eight years, with the exception of the previous two years where the effects of the global downturn were felt, primarily in sales of passenger vehicles.
A study on capital structure and leverage of tata motors limited. Even with tough competition and a tarnished reputation, tata motors has many organizational. Tata motors greenness is awesomeness nano powered by cng best. The channel of distribution, physical location, and dealership method of distribution and sales is generally adopted. Agarwal, nidhi 2015 the study focus on the comparative financial performance of maruti suzuki and tata motors ltd. Tata motors is an indian multinational automobile manufacturing company. A case study of tata motors honors thesis presented in partial fulfillment of the requirements for the degree of bachelor of science in business administration in the bertolon school of business at salem state university by michael crawford professor jian gu faculty advisor department of management. Tata motors operates in 2 business segments automotive operations and others 1 automotive operations accounted for 98. Tata motors profile tata motors limited tml, a usd 42 billion organization, is indias largest automobile company by revenues. Tata motors case study solution and analysis of harvard case. Tata motors india business, which generates 15% of the consolidated revenue, will be in the spotlight today.
Tata motors is the leading automobile company of india, and alsohaving a major share outside the country. Today, tata motors is present in over 175 countries, with a worldwide. World ject team helped tata motors with acewas designed by a joint. Pdf tata motors porters five model and pest analysis. Technical and fundamental analysis of tata motors submitted by lakshmi nitesh sharma nikita garg under the guidance of. Greenfield project in kalinganagar, with stagewise commissioning. Tata said, hopefully, we can turn the company around faster than gm and ford will take. Tml started business in a collaboration with daimler benz, this partnership has made tml indias largest automobile company. Tata motors limited running head tata motors case study. Tata motors is the largest automobile manufacturing. The swot analysis availble in pdf, ms word, and zip file. Tata motors limited the company also has a strong auto finance operation,tata motor finance,for supporting customers to purchase tata motors vehicles. The companys automotive operations segment is further divided into tata and other brand vehicles including vehicle financing and jaguar land. Ratio analysis of tata motors by urvashi agarwal on prezi.
Company, including its authorized share capital, paid up face value, issued capital and more. Such challenges create both opportunities and threats to tata motors in terms unique market demands. The porters five forces analysis provides tata motors significant information on the competitive. The companys automotive operations segment is further divided into tata and other brand vehicles including vehicle financing and jaguar land rover.